Chelove is Fresh, Bold and So Def

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Cita Sadeli CHELOVE is a multi-disciplined art director, muralist, Illustrator & designer who straddles the urban art, illustration, and interactive design worlds. Her work is a reflection of a multicultural background rooted in the tropical mysticism of Java, Indonesia and her youth growing up in the raw energy of Washington DC 1980s/1990s streets.  Cita’s work typically urges the viewer to examine the past – a place or culture’s roots and origins, and their relationship to our future.  Cita honed most of her professional creative skills from 1999-2013 as co-founder/director of DC/Brooklyn-based Protein Media: an art, design & interactive company focused on initiatives for education and social good.  Here she co-led teams to produce e-learning, animation, art for broadcast and film, web sites,  applications for web and mobile, and interactive installations. An active artist in the early 90’s DC graffiti scene, Cita circled back to her roots in 2011 when she created her first publicly funded mural “Every Day I See Something New” through the MuralsDC program. She continued to grow her mural production skills for the next several years while still serving as Co-Director of Protein Media, until the company’s closing in 2013. From 2013 to 2015 Cita joined forces with Arijit Das once more at Spreenkler LLC Brooklyn NY, serving as Creative Director.  She worked with a sharp team of developers, marketing strategists, writers, and consultants to develop apps and interactive experiences in the retail sphere. In 2015 Cita transitioned into full time independent Art Director/designer/muralist, delivering creative solutions for brands like Trillectro, AFROPUNK, Adobe, Pow!Wow!DC, the Smithsonian’s Freer/Sakler, Asian Pacific American Center, Folklife Festival and FolkWays Recordings, Oracle, Starbucks, Wat-Aah, Deloitte & Touche, IStrategy Labs, and restaurants &Pizza, Le Puerta Verde and Palette22. The bulk of Cita’s work is now focused on delivering murals. She has designed and installed over 35 projects in Washington, DC, Baltimore, Miami, New York City, Brooklyn, NY, and Karachi Pakistan  through the MuralsDC program, government and city funded projects, commercial commissions, and probably her favorite – through grassroots community initiatives. Noted Washington DC murals include the collaborative production “Crossroads”, completed in July 2014 in NE DC, “We Are Takoma” in Takoma DC, “Tell Me A Story” at NoMa Junction/Storey Park, and “Water Protectors” (collaboration with MASPAZ) for POW!WOW!DC along the Metro Branch Trail. All four murals are located along the infamous Amtrak/CSX/Red Line subway between the NoMa and Takoma stations, noted for its history as DC’s graffiti center. …and she still paints with spray cans. 🙂

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